News
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  • New Colors Featured in the HyperTone™ Color Gallery

    Apr 25, 2022

    The HyperTone™ Color Gallery serves as a digital tool for those wanting to visualize what HyperTone Stains look like before applying them on a hardwood floor. Newly updated, the HyperTone Color Gallery now has color samples for Brazilian Cherry/Jatoba floors. In addition, 2 new White Oak samples and 7 new Red Oak samples have been added to the gallery.

    As a whole, the HyperTone Color Gallery contains all 14 standard colors and over 30 additional unique color blends across Maple, White Oak, Red Oak, and Brazilian Cherry/Jatoba wood floors. All samples contain the formula and HyperTone Stains product needed to mix the specific color. For even more convenience, the formula contains direct links to the HyperTone Stains products. Select “Show Labels” to view the mixture and the name.

    To accompany the HyperTone Color Gallery, a brand-new HyperTone Stains brochure was created as a way to view all HyperTone Stains products, color samples, and formulas. Click here to view the brochure. To learn more about HyperTone Stains or to get in touch with a Basic Coatings® representative, click here

  • Go Green, Go Basic: MAS Certified Green® Compliant

    Apr 07, 2022

    Basic Coatings® waterbased wood floor sealers and finishes have all earned the MAS Certified Green® accreditation for a healthier indoor environment. Each sealer and finish meet the stringent testing and qualifications for low volatile organic compound (VOC) emissions and is compliant with:

    • The criteria of the MAS Certified Green Program
    • LEED v4.1 ID+C, BD+C
    • LEED TVOC Emissions at 14-days
    • CHPS 2019 Core Critieria 3.0 EQ C6.1.5

    MAS Certified Green is an emissions testing laboratory that specializes in helping companies enter the green market with low VOC emitting products. Products that have successfully passed testing are able to display the MAS Certified Green logo, now added to each Basic Coatings sealer and finish product page. Learn more about MAS Certified Green here.

    At Basic Coatings, we are committed to improving the environment one floor at a time. We are one of the leading providers of low VOC, NMP-free, and low-impact green products for every hardwood floor type. Learn more about our sustainability promise here. To speak with a representative, please click here

  • Basic Coatings® Now Hiring for New Chief Science Officer Position

    Mar 17, 2022

    Basic Coatings® is actively seeking a new Chief Science Officer (CSO) to oversee the scientific functions of our organization, including research projects and new process, technology, and product development. We are looking for a leader in the chemistry, biology, or microbiology fields who can combine discipline-specific expertise with business acumen to align research and development (R&D), microbiology, quality control, and regulatory priorities with aggressive growth objectives and an overall mission to provide superior performance in the floor coatings industry.

    In addition to embracing the inherit complexity of projects that aim to enhance corporate efficiency, profitability, and competitive position, the right candidate will also be passionate about leveraging technical skill to create next level innovations as well as be a self-described “people person.” The new CSO should feel like they belong in a family-owned business that is committed to continuous improvement and are able to drive a culture of accountability and proactivity accordingly.

    “The world of hardwood flooring maintenance moves fast—we’re looking for a CSO who moves faster."

    “The world of hardwood flooring maintenance moves fast—we’re looking for a CSO who moves faster,” said Brad Betz, President of Basic Coatings. “In the race to formula innovations and new technologies, we need a dynamic and experienced executive to develop an R&D roadmap, provide leadership, facilitate technical mastery, and drive quality outcomes—all while addressing emerging regulatory changes that could serve as potential roadblocks.”

    At every level, Basic Coatings offers team members rewarding and challenging career opportunities, a competitive benefits package with excellent medical costs, a 401k plan, and productivity incentives. Candidates interested in the CSO position can learn more and apply online at  recruiting.paylocity.com/Recruiting/Jobs/Details/986276

  • Versatility + Sealer = NEW VersaSeal™

    Mar 01, 2022

    Combine a waterbased sealer with high versatility and get VersaSeal™, the newest innovation from Basic Coatings®! VersaSeal is a premium sealer that works on all wood species and all wood floor types, including residential, commercial, and sport. It’s designed and formulated to protect high trafficked and high wear floors.

    With clear drying and non-yellowing features, VersaSeal won’t dull or alter the look of the wood floor. Other benefits include:

    • Reduces tannin pull and side-bonding
    • Excellent grain raise prevention
    • Powders nicely when abraded during application
    • Offers good build coat
    • No color burn from heavy spots

    VersaSeal is compatible with all Basic Coatings waterbased finishes and stains, including HyperTone™ stains. For more information, please click here. To view the sell sheet, click here, or click here to view the technical sheet. To get in contact with a Basic Coatings representative, click here

  • Announcing 2021 Floor of the Year Winners and Contest Reboot

    Feb 02, 2022

    Throughout 2021, 24 wood floors were chosen to compete for the 2021 Floor of the Year title and grand prizes. Each floor embodied the meaning of “Wood Flooring Proud,” and we thank everyone for participating on Instagram and sharing beautiful projects. Congratulations to the following winners!

    Residential/Commercial Floor of the YearSport Floor of the Year
    Joshua RaphaelMatt Phillips
    Raphael Hardwood Flooring, Inc.Phillips' Floors, Inc.
    Lodi, CAIndianola, IA
    Product Used: HyperTone™ StainsProducts Used: HyperTone Stains and GymShoe® Gloss

    We’re bringing back the Floor of the Month/Floor of the Year Contest for the third year in a row! Whether you or your customers specialize in residential, commercial, or sports flooring, we want to recognize and share customized hardwood floors for all to see.

    New prizes are up for grabs! Floor of the Month winners receive $250 in gift cards, free publicity, and an entry to the Floor of the Year contest. Floor of the Year winners receive $2,500 in gift cards and industry bragging rights.

    Follow these steps to secure an entry each month:

    1. Post a photo of an installation that used Basic Coatings products to Instagram
    2. Tag @BasicCoatings and use #WoodFloorProud in the caption
    3. Enter by the end of the month to qualify

    For more details, click here

  • Find New Ideas with New Galleries

    Oct 11, 2021

    At Basic Coatings®, we want to provide the best tools to make wood floor installations and renovations as easy as possible. In the past year, we have introduced 2 new galleries, Floor Gallery and HyperTone™ Color Gallery, to help with project planning before investing time and money.

    Get inspired with the Floor Gallery and explore new ideas from others. Scroll through over 25 projects that used Basic Coatings products to achieve their final looks. Click on each photo for more details, including product type and the name of the contractor who worked on the floor. This gallery serves as a resource to see what is currently popular in homes and what can be applied in order to attain a similar look. Many of these floors were winners from our ongoing Floor of the Month contest. Click here to see how you can enter to win each month.

    View HyperTone Stains digitally with the HyperTone Color Gallery. All 14 standard stain colors and 25 additional colors are featured on 3 different types of wood: white oak, red oak, and maple, with popular sport hues in the latter category. Click on a chip to see the formulas used to achieve the colors as well as product links. With HyperTone Stains, there are endless possibilities for creativity, and this gallery is 1 way to get started for ideas. Click here to learn more about HyperTone Stains.

    If you have any questions about our Floor Gallery or HyperTone Color Gallery, contact us by clicking here

  • NEW HyperTone™ Stains Color Gallery

    Jul 12, 2021

    Our BRAND NEW HyperTone Color Gallery is the perfect tool for those wanting to visualize what HyperTone Stains looks like on hardwood BEFORE applying it. Now you can digitally view all 14 standard colors and over 25 additional colors that can be achieved with HyperTone Stains!

    The gallery also has many features to assist with choosing the right color stain:

    • View on 3 wood types: Maple, White Oak, and Red Oak
    • Formulas to mix specific colors
    • Direct links to HyperTone Stains products

    Click here to learn more about HyperTone Stains and its first-of-its-kind formulation. Or, click here to contact us with questions and for more information.  

  • NEW Emulsion® PRO+ Combines the Best of Oil and Water

    Mar 31, 2021

    Whether they're a diehard Emulsion PRO™ fan or it's never touched their T-bar, wood flooring professionals are sure to love the new, premium formula: Emulsion® PRO+ (“Emulsion Pro Plus”)!

    This reformulation preserves all the best attributes of Emulsion PRO, but it applies better and defoams and self-levels faster than before or any other oil and water sealer/finish on the market.
    • 1 component
    • Ambering
    • Commercial grade
    • Self leveling
    • A combination sealer and finish

    Contractors throughout the industry are thinking about transitioning from OMU to water-based finishes. Many are already familiar with the advantages of water-based but still want the rich look of traditional oil. Emulsion PRO+ is their BEST CHOICE.

    What are you waiting for!? Contact us today to learn more.

  • New Hardwood Floor Gallery: Get Inspired!

    Mar 04, 2021

    Discover how contractors brought their hardwood flooring projects to life with expert craftsmanship and quality products from Basic Coatings®!

    • Explore new ideas for your own floor projects
    • Learn exactly which products delivered which looks
    • Generate discussion with customers
    • Become better versed on trends in the industry

    To access the new gallery, navigate to Resources > Floor Gallery or click here.

  • We Revamped Our Training Program to Match Your Needs

    Oct 28, 2020

    How do you stay on top of your business? Let us help by providing you with the expertise and training you need, now divided into 3 distinct levels on a streamlined web page!




    14 modules and counting!
    Online training and testing modules done at your pace and at your convenience.

    Trainings added regularly!
    In-person, hands-on product training conducted at distributorships around the country.

    6 classes and counting!
    Hands-on and classroom training at our headquarters in Bowling Green, OH.

    To visit the new page and view all the available trainings, simply click here, or:

    1. Click "Resources" in the blue ribbon at the top of our website on desktop (or in the hamburger menu on mobile).
    2. Select "Training."

    To be listed on the Basic Coatings® website as an Online Trained, Hands-On Trained, or Factory Trained Professional, contractors should please contact your Regional Manager.

    All training options are available to any professional interested in learning more about our products and systems—including distributors and sales reps!

  • New Pint-Sized HyperTone™ Stains, SUPER-SIZED BENEFITS

    Sep 02, 2020

    The first-of-their kind, water/oil hybrid wood stains the industry fell in love with...

    ...for their adaptability, unparalleled pigment penetration, and ease and safety of use...

    ...are now available in convenient 16-ounce (1-pint) containers...

    ...providing wood floor professionals with a better choice for:

    Staining smaller
    areas
    Presenting color samplesTinting our waterbased finishesMixing to achieve custom colors

    To learn more, click here to visit our new dedicated web page, which includes application videos and photos from the field! Or, click here to ask an expert your questions about the product or where to buy it. 

  • Natural Is in Style and Easier Than Ever with Raw Sealer™

    Apr 02, 2020

    Basic Coatings® is excited to introduce Raw Sealer™, the latest addition to the Basic Coatings waterbased wood floor sealer line. 

    Raw Sealer is the best choice to preserve the natural, raw look of white oak, while also preventing tannin pull in any residential or commercial environment. Though specially formulated with white oak in mind, Raw Sealer can be used with almost all species of hardwood flooring when applied as designed. During application, Raw Sealer even offers a “wet sealer Indicator” hue that allows the installer to easily see where product has been applied, ensuring proper coverage.

    Continue Reading...

    • Maintains the raw, natural look of white oak
    • Prevents tannin pull
    • Pre-catalyzed
    • Built-in wet sealer indicator
    • Fast drying for less downtime
    • Excellent defoaming, leveling, and chemical resistance
    • Available in 4 x 1 gallon cases
    • Mild odor and low VOC
    • Can apply to other wood flooring species

    Raw Sealer used in conjunction with PureMatte™StreeShoe® NXT, or EasyStreet™ is a 3-coat system that provides the ultimate protection and durability.  Learn more.

  • Introducing HyperTone™ Stains

    May 02, 2019

    HyperTone™ Stains utilizes proprietary water/oil hybrid technology to deliver revolutionary penetration of high-quality pigment. This brand-new stain line is available in 14 standard colors, including primary colors, and can be mixed and matched to complement any existing design style.

    • Rich and deep colors can be endlessly mixed and matched
    • Non-flammable, stain rags of this product will not spontaneously combust
    • Easy to clean up using just soap and water
    • Low, non-offensive odor
    • Fast drying, ready to walk on in as little as 30 minutes
    • Easy application for use on maple, oak, and almost all wood floor species

    Providing the stain market with much-needed answers to health, safety, and environmental concerns, this is THE product to get hyped about in 2019! Learn more.

  • Introducing GymShoe™

    Jan 18, 2019

    GymShoe_Header1

    With best-in-class durability and dry times, GymShoe™ is the next evolution of waterbased 2-component sport finishes that will keep floors in even the busiest gyms looking better longer.

    • Ultra-durable finish maintains higher gloss levels in high-traffic facilities
    • Dries in 2-3 hours and cures in 7 days to minimize downtime
    • 24-hour pot life, can be re-catalyzed for less wasted finish
    • Clear urethane will not yellow over time and resists heel marks
    • Exceptional flow and leveling make application easy

    GymShoe helps you put your best floor forward. Learn more.

  • Emulsion PRO™ Super Matte is back with best-in-class wear resistance!

    Aug 27, 2018

    EmulsionPRO-700x460-min

    You asked, we listened!

    Emulsion PRO™ Super Matte is back with best-in-class wear resistance! Get the amber tones of an oil based urethane, but with all of the advantages of a waterbased product – now available in a new lower sheen.

    Click here to learn more!

  • Introducing StreetShoe® NXT – The Next Evolution in Waterbased Technology

    Apr 13, 2016

    StreetShoe NXT

    Basic Coatings® is excited to announce StreetShoe® NXT, the next evolution of StreetShoe waterbased wood floor finish! StreetShoe NXT is the next generation in two-component waterbased technology specifically formulated to increase the performance and quality of the StreetShoe waterbased finish you already love.

    StreetShoe NXT features a high build formulation built on nano technology for the highest level of duability. NXT is easy to apply with a T-bar, roller or paint pad and can be applied directly cialis for sale in usaover stain. Need back on your floors sooner? No problem! StreetShoe NXT still has the fastest cure available, reaching a 90% full cure in just one day.

    Other benefits include:

    • UV inhibitors minimize sunlight-related color changes
    • 275 VOC
    • Available in three sheens: gloss, semi-gloss and satin

    For more information on StreetShoe NXT or Basic Coatings’ other superior waterbased wood floor finishes, visit us online at basiccoatings.com or call customer service at (800) 441-1934.

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