• NEW HyperTone™ Stains Color Gallery

    Jul 12, 2021

    Our BRAND NEW HyperTone Color Gallery is the perfect tool for those wanting to visualize what HyperTone Stains looks like on hardwood BEFORE applying it. Now you can digitally view all 14 standard colors and over 25 additional colors that can be achieved with HyperTone Stains!

    The gallery also has many features to assist with choosing the right color stain:

    • View on 3 wood types: Maple, White Oak, and Red Oak
    • Formulas to mix specific colors
    • Direct links to HyperTone Stains products

    Click here to learn more about HyperTone Stains and its first-of-its-kind formulation. Or, click here to contact us with questions and for more information.  

  • NEW Emulsion® PRO+ Combines the Best of Oil and Water

    Mar 31, 2021

    Whether they're a diehard Emulsion PRO™ fan or it's never touched their T-bar, wood flooring professionals are sure to love the new, premium formula: Emulsion® PRO+ (“Emulsion Pro Plus”)!

    This reformulation preserves all the best attributes of Emulsion PRO, but it applies better and defoams and self-levels faster than before or any other oil and water sealer/finish on the market.
    • 1 component
    • Ambering
    • Commercial grade
    • Self leveling
    • A combination sealer and finish

    Contractors throughout the industry are thinking about transitioning from OMU to water-based finishes. Many are already familiar with the advantages of water-based but still want the rich look of traditional oil. Emulsion PRO+ is their BEST CHOICE.

    What are you waiting for!? Contact us today to learn more.

  • New Hardwood Floor Gallery: Get Inspired!

    Mar 04, 2021

    Discover how contractors brought their hardwood flooring projects to life with expert craftsmanship and quality products from Basic Coatings®!

    • Explore new ideas for your own floor projects
    • Learn exactly which products delivered which looks
    • Generate discussion with customers
    • Become better versed on trends in the industry

    To access the new gallery, navigate to Resources > Floor Gallery or click here.

  • We Revamped Our Training Program to Match Your Needs

    Oct 28, 2020

    How do you stay on top of your business? Let us help by providing you with the expertise and training you need, now divided into 3 distinct levels on a streamlined web page!

    14 modules and counting!
    Online training and testing modules done at your pace and at your convenience.

    Trainings added regularly!
    In-person, hands-on product training conducted at distributorships around the country.

    6 classes and counting!
    Hands-on and classroom training at our headquarters in Bowling Green, OH.

    To visit the new page and view all the available trainings, simply click here, or:

    1. Click "Resources" in the blue ribbon at the top of our website on desktop (or in the hamburger menu on mobile).
    2. Select "Training."

    To be listed on the Basic Coatings® website as an Online Trained, Hands-On Trained, or Factory Trained Professional, contractors should please contact your Regional Manager.

    All training options are available to any professional interested in learning more about our products and systems—including distributors and sales reps!

  • New Pint-Sized HyperTone™ Stains, SUPER-SIZED BENEFITS

    Sep 02, 2020

    The first-of-their kind, water/oil hybrid wood stains the industry fell in love with...

    ...for their adaptability, unparalleled pigment penetration, and ease and safety of use...

    ...are now available in convenient 16-ounce (1-pint) containers...

    ...providing wood floor professionals with a better choice for:

    Staining smaller
    Presenting color samplesTinting our waterbased finishesMixing to achieve custom colors

    To learn more, click here to visit our new dedicated web page, which includes application videos and photos from the field! Or, click here to ask an expert your questions about the product or where to buy it. 

  • Natural Is in Style and Easier Than Ever with Raw Sealer™

    Apr 02, 2020

    Basic Coatings® is excited to introduce Raw Sealer™, the latest addition to the Basic Coatings waterbased wood floor sealer line. 

    Raw Sealer is the best choice to preserve the natural, raw look of white oak, while also preventing tannin pull in any residential or commercial environment. Though specially formulated with white oak in mind, Raw Sealer can be used with almost all species of hardwood flooring when applied as designed. During application, Raw Sealer even offers a “wet sealer Indicator” hue that allows the installer to easily see where product has been applied, ensuring proper coverage.

    Continue Reading...

    • Maintains the raw, natural look of white oak
    • Prevents tannin pull
    • Pre-catalyzed
    • Built-in wet sealer indicator
    • Fast drying for less downtime
    • Excellent defoaming, leveling, and chemical resistance
    • Available in 4 x 1 gallon cases
    • Mild odor and low VOC
    • Can apply to other wood flooring species

    Raw Sealer used in conjunction with PureMatte™StreeShoe® NXT, or EasyStreet™ is a 3-coat system that provides the ultimate protection and durability.  Learn more.

  • Introducing HyperTone™ Stains

    May 02, 2019

    HyperTone™ Stains utilizes proprietary water/oil hybrid technology to deliver revolutionary penetration of high-quality pigment. This brand-new stain line is available in 14 standard colors, including primary colors, and can be mixed and matched to complement any existing design style.

    • Rich and deep colors can be endlessly mixed and matched
    • Non-flammable, stain rags of this product will not spontaneously combust
    • Easy to clean up using just soap and water
    • Low, non-offensive odor
    • Fast drying, ready to walk on in as little as 30 minutes
    • Easy application for use on maple, oak, and almost all wood floor species

    Providing the stain market with much-needed answers to health, safety, and environmental concerns, this is THE product to get hyped about in 2019! Learn more.

  • Introducing GymShoe™

    Jan 18, 2019


    With best-in-class durability and dry times, GymShoe™ is the next evolution of waterbased 2-component sport finishes that will keep floors in even the busiest gyms looking better longer.

    • Ultra-durable finish maintains higher gloss levels in high-traffic facilities
    • Dries in 2-3 hours and cures in 7 days to minimize downtime
    • 24-hour pot life, can be re-catalyzed for less wasted finish
    • Clear urethane will not yellow over time and resists heel marks
    • Exceptional flow and leveling make application easy

    GymShoe helps you put your best floor forward. Learn more.

  • Emulsion PRO™ Super Matte is back with best-in-class wear resistance!

    Aug 27, 2018


    You asked, we listened!

    Emulsion PRO™ Super Matte is back with best-in-class wear resistance! Get the amber tones of an oil based urethane, but with all of the advantages of a waterbased product – now available in a new lower sheen.

    Click here to learn more!

  • Introducing StreetShoe® NXT – The Next Evolution in Waterbased Technology

    Apr 13, 2016

    StreetShoe NXT

    Basic Coatings® is excited to announce StreetShoe® NXT, the next evolution of StreetShoe waterbased wood floor finish! StreetShoe NXT is the next generation in two-component waterbased technology specifically formulated to increase the performance and quality of the StreetShoe waterbased finish you already love.

    StreetShoe NXT features a high build formulation built on nano technology for the highest level of duability. NXT is easy to apply with a T-bar, roller or paint pad and can be applied directly cialis for sale in usaover stain. Need back on your floors sooner? No problem! StreetShoe NXT still has the fastest cure available, reaching a 90% full cure in just one day.

    Other benefits include:

    • UV inhibitors minimize sunlight-related color changes
    • 275 VOC
    • Available in three sheens: gloss, semi-gloss and satin

    For more information on StreetShoe NXT or Basic Coatings’ other superior waterbased wood floor finishes, visit us online at or call customer service at (800) 441-1934.