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Be American.
Buy American.

Choose Wood Floor Coatings Made in the USA

For nearly 30 years, Basic Coatings^® has delivered high-performance wood floor finishes made right here in the United States. Manufactured in Bowling Green, Ohio, our products are trusted for their durability, consistency, and real-world performance.

As the originators of water-based floor finishes, we’ve led the industry since 1985—combining American craftsmanship with continuous innovation.

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Bring Basic Coatings to Your Location

Interested in hosting a Basic Coatings Demo Day at your branch or facility?

Our team will come to you—helping contractors get hands-on experience with our American-made products while driving engagement, education, and sales at your location.

Why Made in the USA Matters

Higher Standards
Manufactured under strict U.S. regulations

Consistent Quality
Reliable results, job after job

Safer Usage
Controlled formulations you can trust

Fresher Product
Shorter supply chains, better performance

Supporting American Jobs

300+

Team Members

Proudly Employed in
Bowling Green, OH

Buying American-made products means supporting Americans.

At Basic Coatings, we provide fair wages and safe working conditions for more than 300 team members. Every product we manufacture reflects the people behind it—their skill, dedication, and pride in their work.

And it goes beyond our facility—money spent on goods made in the USA stays in the USA, helping strengthen local communities and contribute to long-term economic stability.

Trusted by Contractors
Meet Woody Floorman

Woody Floorman represents the pride, craftsmanship, and dedication of wood flooring professionals across the country.

He’s a reflection of the great American contractors who:

Take pride in their work
Rely on products that perform
Choose brands that support their craft

Basic Coatings products are built for pros like Woody—delivering consistent, high-quality results from start to finish.

THEN

Woody began as a simple illustration. A nod to contractors who care about doing the job right.

NOW

Today, Woody represents contractors who set the standard and expect more from the products they use.

Built for Performance

Our customers don’t just choose American-made—they choose performance.

Engineered for durability in real-world conditions
Designed for consistent, predictable application
Manufactured fresh for optimal results
Trusted across residential, commercial, and athletic floors

Since 1985, our leadership in water-based technology has reflected the ingenuity and hard work that define American manufacturing—and we continue to innovate for the future.

Water-Based Advantages

American-Made Products are In Demand

Research shows a strong preference for American-made products—and that preference carries through to the contractors applying them and the distributors recommending them.

Today’s customers are more informed and intentional about what they buy. They value quality, trust products made under strict standards, and want to support American jobs and manufacturing.

Offering American-made solutions helps you:

Align with customer preferences and expectations

Build trust with products backed by U.S. manufacturing

Support conversations around quality and performance

Differentiate your business in a competitive market

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Resources to Support Your Business

We’ve created materials to help you bring the Be American. Buy American. message into your day-to-day operations—whether you're engaging customers at the counter or on the jobsite. Download and use them to support conversations, increase visibility, and reinforce the value of American made products.