About Us


Basic Beginnings

Basic Coatings® was born as a manufacturer of finishes and maintenance products for bowling alley lanes. During this time, while non-flammable waterbased technologies were still in their infancy, Basic Coatings took on the challenge of developing a quick drying and non-flammable waterbased coating that could withstand the wear and tear suffered by a wooden bowling lane. With a strong commitment to an environmental solution, Basic Coatings became the originator of superior waterbased wood floor finishes made in the USA.

Now, after almost 30 years, Basic Coatings products continue to be proven to have superior quality with unsurpassed performance due to our comprehensive line of finishes, sealers, maintenance products and equipment.

Becoming an Industry Leader

Basic Coatings has grown to become a global leader in the development of innovative wood floor coatings. We are committed to providing only the highest quality coatings and maintenance products to customers by offering superior service, technical excellence and strict product quality control guidelines.

We have taken our history and expertise in waterbased technology and expanded it to other markets. Today we are a worldwide leader in the development of innovative coatings and maintenance solutions for residential, commercial and sports floors.

Our products are used in a wide variety of high end residential settings, commercial and high-traffic retail environments, and thousands of athletic facilities. We appreciate your interest in our history and plans for the future and want you to know we’re dedicated to continuing and improving upon the process of offering coatings that work, for you!

Basic Coatings’ history is defined by innovation for all facets of wood floor care. We still offer the best solutions for wood floor care, from finishes and sealers to cleaners and a variety of equipment products.

A Basic Coatings finish is the right choice for any wood floor. You can rely on our knowledge and presence in the sports, residential and commercial markets of today to find Where Great Finishes Start.

Our Values

Basic Coatings strives to create superior wood flooring solutions that consistently perform. We could not accomplish this without our strong commitment to our company values.

  • Safety – The most important aspect of our culture is to keep our customers, employees and environment safe from harm.
  • Innovation – We are committed to researching and developing new solutions for each market of the wood floor finishing industry.
  • Quality – To achieve superior results and maintain our high standards, our thorough quality control program is the key to developing and maintaining trust among our customers.
  • Continuous Improvement – Our relentless commitment to excellence assures that we remain focused on improving operations and customer engagement as we continue to grow.
  • Accountability – Taking ownership of our successes in the industry is a point of pride but we are even more committed to rising above circumstances to demonstrate the ownership necessary to remain trustworthy to our customers.
  • Teamwork – Our greatest resource to achieve outstanding solutions is collaboration among our hardworking and dedicated team members.