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Basic Is Better
Superior Water-Based Wood Floor Coatings Made in the USA
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StreetShoe® NXT Is Back!
Still unmatched in durability and cure speed, our flagship finish StreetShoe® NXT has a new and improved formula with lower VOCs!
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NEW HyperTone™ Stain Gallery
Find out how to achieve the most popular colors in the wood floor industry using HyperTone™ Stains
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VersaSeal
NEW VersaSeal™
The most versatile sealer for all wood species and applications also reduces tannin pull, side-bonding, and grain raise.
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Emulsion® PRO+
Newly reformulated! Get the rich look of oil with the advantages of water-based.
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Floor of the Month/Year
Just installed a beautiful floor? Show us on Instagram and you could win BIG.
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Basic Coatings University
Grow your skills and business with online, hands-on, and factory training.
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Who We Are

Basic Coatings® is Where Great Finishes Start, rooted in our dedication to creating superior solutions that bring visions of wood flooring to life.

We combine scientifically backed product performance with water-based advantages and unparalleled expertise—in service of our customers' goals—and ours: to be the professional's choice.

Find Out Why Basic Is Better

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