Betco Corporation Home

basiclogoCustomer Service: 1-888-GO-BETCO
Equipment Tech Support: 1-877-856-5954
8:00AM - 5:30PM EST, Monday - Friday

Basic Is Better
Superior Water-Based Wood Floor Coatings Made in the USA
hypertone-color-gallery_366x157
NEW HyperTone™ Stain Gallery
Find out how to achieve the most popular colors in the wood floor industry using HyperTone™ Stains
View the Gallery
VersaSeal
NEW VersaSeal™
The most versatile sealer for all wood species and applications also reduces tannin pull, side-bonding, and grain raise.
Learn More
emulsion-pro-plus_366x157
Emulsion® PRO+
Newly reformulated! Get the rich look of oil with the advantages of water-based.
Learn More
fom-foy_366x157
Floor of the Month/Year
Just installed a beautiful floor? Show us on Instagram and you could win BIG.
Learn More
training_366x157
Basic Coatings University
Grow your skills and business with online, hands-on, and factory training.
Learn More
MAS Certified Green
Low Emissions Certification
All Basic Coatings waterbased sealers and finishes are now MAS Certified Green®!
Learn More

Who We Are

Basic Coatings® is Where Great Finishes Start, rooted in our dedication to creating superior solutions that bring visions of wood flooring to life.

We combine scientifically backed product performance with water-based advantages and unparalleled expertise—in service of our customers' goals—and ours: to be the professional's choice.

Find Out Why Basic Is Better

X