We are pleased to welcome Jason Lyle as the new Regional Sales Director for the Northeast region. In this role, he will focus on strengthening relationships with channel partners and contractors while driving new sales strategies.
Additionally, he will promote products, lead hands-on demonstrations, and manage business operations within his region to align with sales objectives.
Jason brings 18 years of experience as a manufacturers’ representative in the coatings and building materials industry across the Mid-Atlantic region. His expertise in distribution and sales management will be a valuable asset to Basic Coatings®.
Jason lives in the Greater Philadelphia area with his wife and two adult children. In his free time, he enjoys golfing and fishing.
Welcome to the team, Jason!